Consent is a permission given by the end customer to a principal entity (PE) to receive SMS related to a specific purpose or a product or service. The New TRAI Regulation has made it mandatory for companies to obtain consent from their customers before sending them SMS. Every Principal Entity is required to register its consent template on the DLT platform before sending SMS to the clients.
Consent has to be given only for Promotional and Service Explicit SMS. It is not required for Transactional and Service Implicit messages.
To know more about Consent Template Registration with Jio, click here
To know more about Consent Template Registration with Videocon, click here