1. Click “Audience”

  2. Click “Segments”

  3. Click “Create New Segment”

  1. Enter the name of the segment

  2. Enter the detailed description of the segment

  3. Click “Conditions / Next”

  1. Form your own condition to filter the audience based on tags, segments, created date, email interactions, sms interactions, etc.,

  2. Click “Save and Exit”

  1. Now the segment is created & the system will link the audience with this segment whenever the condition is satisfied.