Engaging people on a personal level is a great way to build trust in your brand. When you send emails with personalized content, people are more likely to interact with you.
Personalize your Email Subject Line
To add the personalization in email subject line, click the “tag” icon
If you want to add their first name, choose “Contact | First Name”
If you want to add their last name, choose “Contact | Last Name”
Email liquids will be added in the subject line like “{{ people.firstname }}, {{ people.lastname }}” based on your selection
Personalize your Email Content
To personalize your email content, we’ve an option called “Merge Tags” in the text component.
You can find the available options below
People | First Name - Will display the first name of the customer
People | Last Name - Will display the last name of the customer
People | Email address - Will display the email address of the customer
People | Mobile Number - Will display the mobile number of the customer
Email | From email address - Will display the sender emails address of the campaign
Email | Unsubscribe link - Will display the option to unsubscribe email newsletters
Email | Browser view - Will display the option to view the emails in new browser tab
Account | Brand Name - Will display your company name
Account | Company Address - Will display the address of your company
Other than the above, we’ve an option called “Special links”
If you want to insert your website url,
Select “Special links”
Click “Email link”
Click “Website URL”
